The Effective Marketing Manager Course

By the end of this training course, you will be able to:

• Develop their understanding of the skills and competencies required by the competent manager
• Develop an understanding of different approaches to management, including leadership styles
• Learn how to manage teams and individuals
• Understand how to manage and develop teams
• Consider the role of negotiation, influencing and persuasion for the competent manager
• Plan your own continuous professional development

COURSE CONTENT

• Reviewing the Role of the effective Manager
• Identifying the Skills and Competencies Required by the Role

• Reviewing Alternative Approaches to Management
• Establishing your own Leadership and Management Style
• Identifying the impact your Leadership and Management Style has on your Team
• Learning that Personality Styles and Assigning Responsibility are linked
• Understanding the Mindset of your Staff
• How to Run Effective Team Meetings?
• How to Hold Performance Improvement Meeting
• Time Management?

• Identifying and Agreeing Individual and Team Objectives
• Ensuring Everything is in Place for Excellent Performance
• Monitoring Performance
• Reviewing Performance and Giving Feedback
• Effective Questioning Techniques
• Silent Coaching to Improve Individual Performance

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.