Strategies and Secrets of Successful Sales Managers

By the end of the course you will be able to build a sales success attitude, Increase Sales & Training, Build a Sales Success Attitude, Make Genuine Connections, Earn Customer Loyalty and Achieve Personal and Professional Success

COURSE CONTENT

Understanding Business Strategy & Strategic Thinking

• What is strategy?
• Approaches to strategy
• Creating a business model
• Business model canvas
• Strategic planning & strategic thinking
• Strategic analysis (pest analysis; balanced scorecards;  five forces analysis: swot analysis)

Finance and Accounting for Non-Financial Managers

• Accounting concepts simplified
• Key financial terms you must know as a manager
• Profit and loss and balance sheet assessment
• Return on investment, risk assessment
• Profit & loss
• Using accounting information for cost control and management decision making

Marketing Essentials and Influence

• Understanding key marketing concepts
• Case study on new product development
• The Unique Selling Point (USP)
• Market Research – How consumers are influenced into the markets and buy
• Branding
• Influence strategies

Cross-Cultural Management Skills  

• What is culture?
• Dimensions of culture
• Hofstede’s five value dimensions
• Cross-cultural communication
• Managing diverse employees
• Personal action Plans

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.