Basic Public Relations Practice for Medical Doctors and Allied Professional

Participant will learn today’s public relations techniques and best practices with this detailed course, it explains a revolutionized healthcare public relations, and offers an effective step-by-step workflow you can use to ensure you’re sharing the right message with the right audience. Learn how to build a PR plan, develop and optimize messaging, and engage everyone in the media, from reporters to bloggers and influencers. Also how to manage relationships and your organization’s reputation effectively; amplify awareness with the aid of internal and external “champions”; and plan for, and gracefully navigate, crises. Finally, explore the differences between a news release and a social media release, check out effective visual storytelling techniques for new media, and see how to measure and share PR outcomes.

CONTENT

• Understanding public relations
• Exploring new channels and choices
• Combining trusted research with new media
• Developing audience profiles and buyer personas
• Understanding communications channels and audience engagement
• Understanding earned, owned, shared, and paid media
• Building internal employee champions and reputation management
• Relying on great relationships when crisis strikes
• Issues management vs. crisis management
• Dealing with the media during a crisis
• Visual storytelling in PR: videos, infographics, images, and more
• Best practices for crafting social media posts
• Tying PR measurement to business goals
• Reporting results to execs and other stakeholders
• Uncovering modern-day communication roles and responsibilities

FOR WHOM:

Relevant Healthcare Practitioners

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.