Description
Date:
1st Batch: 2nd – 4th Feb, 2026
2nd Batch: 20th – 22nd Apr, 2026
3rd Batch: 9th – 11th July, 2026
4th Batch: 22nd – 24th Oct, 2026
Event Details
- Gain knowledge to present an idea and its implementation as a business plan.
- Learn how to use various market cultivation strategies properly without any issue.
- Acquire skills to find damaging gaps in business development effectively.
CONTENT
Introducing Business Development
- What is Business Development?
- Business Change Goals
- Change Management
- Stakeholders
- Lean Start-Up Mentality
- Corporate Culture
Roles and Processes in Business Development
- Role and Role Profile
- Organisational Unit
- Process
- Steps to Business Development
Portfolio
- Portfolio Structure
- Portfolio Life Cycle
- Portfolio Management
Resources
- Skills
- Budget
- Internal Resources
- External Resources
- Mergers and Acquisitions
- Controlling
Target Market
- Market Observation
- Market Segmentation
- Risk Analysis
- Internationalisation
Market Cultivation Strategy
- Pricing
- Sales Concept
- Partner Concept
- Marketing Concept
- Sales Enablement
TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.
