Marketing Of Agricultural Products Course

OBJECTIVE:
At the end of the Marketing of Agricultural Products training course, you will be able to:
•    Explain the role of marketing in business and the importance of marketing in the business plan.
•    Assess the relative importance of marketing planning and to determine marketing strategies in relation to farming.
•    Identify target markets to select suitable marketing methods.
•    Explain the physical handling of products in the marketing process, including packaging, labelling, presentation and transportation.
•    Plan to maintain sound customer relations in an agricultural business.
•    Conduct market research into a product or service in the agricultural industry.
•    Plan to manage the promotional program for an agricultural business.
•    Develop strategies to manage the marketing of an agricultural enterprise

CONTENT
Customer Relations
•    Customer Care Policy
•    Levels of Involvement
•    Effective Communication
•    Becoming an effective communicator
•    Dealing with complaints
•    Self-evaluation
•    Maximising customer service

Market Research
•    The Importance of Market Research
•    What to Research?
•    The Research process
•    Analysing Costs and Benefits

Promotions
•    Promoting Product
•    Creating customer awareness
•    Promotional Campaign Strategy
•    The Promotional Message
•    Promotional Material
•    Making Promotions Cost Effective
•    Channels of Communication
•    Publicity Marketing

•    Advertising
•    Structuring an Advertisement or Promotion

Managing Marketing
•    Market Retention
•    Balancing Strategy
•    Market Development
•    Market Growth
•    Managing the Marketing Plan

TRAINING METHODOLOGY
The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.