Description
Date: Sep 8, 2025
Programme Length: 8 – 12 September (5 Days)
Introduction
External Relations management must be geared towards establishing strong relationship with external stakeholders of an organisation with a view to winning understanding and support of the activities and issues arising in the course of the organisation’s operations. Reputation involves a collective representation of stakeholders’ opinions, an aggregate evaluation of an organisation’s past and current behaviour and a holistic impression of a company overtime, based on its performance and the ability to deliver on the brand promise and other valued outcomes to its multiple stakeholders; hence it has been aptly described as ‘a promise made and a promise kept overtime’
External relations and reputation management provides an organisation with the opportunity to transmit and manage favourable aspects of its image and values by identifying opportunities and risks critical to an organisation. The ability to actively monitor, analyse and adapt to both internal and external issues not only impacts the reputation of every organisation positively, but ultimately boosts the success of such organisations. Organisations need to develop capacities for managing critical external relations that capture the peculiarities and specificities of those relationships as a way of enhancing their competitive edge in a dynamic business climate.
Objective
- To equip participants with an understanding of the conceptual issues, fundamental principles and processes of corporate reputation management.
- To guide participants towards the acquisition and improvement of practical skills in stakeholders engagement and proactive external relations management.
- To expose participants to the new trends and contemporary tools in reputation management.
- To educate participants on the importance of strategic communication skills, including critical thinking, writing, listening, business and social etiquette as critical pillars in external relations building
For Whom
- External/internal communicators
- Corporate affairs managers
- Public relations practitioners
- General/operations managers
- Brand managers
- Community relations managers
- Business development managers
- Customer relations managers
- Senior level executives
Certificate
Yes
Fees:
Fee: N537,130 per participant.
Fee includes:
- course materials,
- breakfast and
- lunch.
