Airline Marketing Management Course

Stay ahead of the competition by understanding and applying sound Airline marketing principles.

Upon completing this course, you will be able to:

• Interpret and understand your customers’ needs
• Segment your targeted markets
• Exceed your customers’ expectations with product innovation, product quality and efficient distribution
• Develop creative and cost-effective marketing strategies
• Build or refresh management and leadership skills
• Respond to management challenges effectively

CONTENT

• The evolution of technology and its impact in customer engagement and marketing methodologies
• Developing marketing processes & strategies in alignment with organizational objectives
• The current airline business environment and its impact on airline marketing
• Impact of technology on distribution and communication channels: best practices including social media
• Market environment scanning & market research methodologies
• Developing a marketing plan and strategy in a case study approach
• The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
• How to create value for, and communicate value to, your customers
• Airline alliances and marketing: benefits & drawbacks
• Practical strategies for managing your marketing plan efficiently

FOR WHOM:

Marketing managers, Sales managers, general sales agents, Marketing officers, market coordinators, Customer service staff.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.