Business Strategy for PR Managers

By the end of this training course, participants will be able to:

• Understand the importance of clear Vision, Mission and Values statements
• Be able to develop objectives for individuals and teams/departments feeding into corporate goals
• Be able to use strategic planning tools to develop strategic options
• Make use of key organisational procedures to enhance individual and organisational performance and deliver strategic objectives
• Develop key leadership skills such as motivation and interpersonal communications, for effective implementation of strategic plans

COURSE CONTENT:

Strategy is Everyone’s Business

• Organisation’s Vision, Mission, Values and Goals
• Using scenarios to envisage possible futures
• Assessing and managing risk
• Factors influencing decision making
• Aligning individual tasks and behaviours to organisational goals

Strategic Planning

• Using PESTLE to analyse external factors
• How to balance the needs of diverse stakeholders
• Analysing the capabilities of your own organisation
• Undertaking valuable SWOT analyses
• Turning analysis into strategic plans

Overcoming the Challenges of Strategy Implementation

• Develop staff engagement – hearts and minds
• Make use of varied communication methods to raise strategic awareness
• Learn to link individual goals and tasks to organisational objectives
• Use measurement to track performance and predict likely outcomes
• Understand how a learning organisation links detailed and messy implementation to strategy development

Developing Strategic Leadership Skills

• Understanding barriers to change
• How to motivate staff to deliver high performance
• Developing your leadership skills: situational leadership
• Using coaching skills to deliver higher performance
• Develop your interpersonal communication skills

Ensuring Organisational Procedures Support Strategy

• Recognise the dynamic tension between change/innovation versus compliance
• Recognise elements of Organisational culture which help effective strategy deployment
• Learn to make the performance appraisal an effective tool in delivering high performance
• How to ensure the strategic planning process delivers effective outcomes

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.