Description
Date: Jun 2, 2025
Programme Length: 2 – 5 June(4 Days)
Introduction
As a strategic asset that determines whether a company will remain a going concern especially during challenging times, building and sustaining strong corporate reputation demands lots of hard work, immense resources, consistency in value propositions, excellent quality offerings and delivering on stakeholders and market expectations which forms the core of brand equity growth thus impacting the bottom-line. Since no single organisation is insulated from the likelihood of reputation management crisis, it becomes imperative for managers saddled with such responsibilities to have a firm grasp and master such strategies and tools that makes for effective reputation management.
This seminar will enhance and sharpen the competencies of image makers, corporate communication and brand managers by empowering them with up-to-date crisis communication tools. It will acquaint participants with the act of reputation management and effective deployment of a robust communication strategy as key to survival in a volatile environment like ours.
It will feature practical strategic sessions by looking at some organisations that bounced back from crisis that borders on their reputation and brand perception.
Objective
- Expose participants to the strategies of cultivating sustainable media relations and how to respond appropriately to negative publicity or bad press. Putting participants ahead of the curve by helping them realise the full potentials of the media and effectively engaging them.Empower participants with tested contemporary tools for building and managing organisation’s reputation even at the height of turbulence or economic downtimes.
- Expose participants to ethical issues in crisis communication and reputation management as prerequisite for sustained positive image and public trust. Educate participants on the need for integrity and sound ethics as drivers for sustainable communication strategies.
- Equip participants with the processes of crisis communication with a view to engaging the right tools for a robust communication strategy.
For Whom
- Corporate Communications Managers
- Brand/Marketing Managers
- Business Development Managers
- Public Relations Practitioners
- Media Heads in Advertising Agencies
Resource Person
Prof. Tayo Otubanjo
Mr. Kenneth Esere
Dr. Silk Ogbu
Mr. Olufemi Adeyemo
Dr. Austin Nweze
Mrs Temitope Falade
Certificate
Yes
Fees:
Fee: N488,070 per participant.
Fee includes:
- course materials,
- breakfast and
- lunch.
