Creativity and Innovation in Entrepreneurship

• Understand the nature and process of ideation and opportunity discovery
• Determine the role of ideation related to the processes of problem solving, discovering/creating new opportunities, design and innovation
• Employ and evaluate the utility of a wide variety of ideation and creative models and structures within different contexts and processes
• Identify the importance of concepts, tools and models related to team building and performance when engaging in creative and/or innovative activities
• Explore, strategize and implement ideation and creativity models by engaging in the processes related to developing new products/services/programs/opportunities

CONTENT

• Introductions

The Intersection of Creativity and Ordinary Thinking

• How the mind works:

– Type 1 and Type 2 thinking (right and left brain thinking)

– Problem solving and creativity – Risk, reward and rationality

• Definitions of Creativity, Entrepreneurship, Design and Innovation
• Divergent Thinking
• Effective Teams

Creative Problem Solving – A Broad Perspective

• Principals of Design
• Developing a Creative Work Environment and Team
• Overcoming Creativity Blocks
• Design Thinking Methodology and Process
• Intercultural and ethical competency
• Self-awareness and emotional intelligence

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.