Developing and Implementing Strategic Marketing Plans

At the end of this seminar the participants will understand the next step towards becoming a strategic marketer.  You will discover cutting edge strategic marketing models and their real world application, and you all get the strategic marketing knowledge that yields results.

COURSE CONTENT

• The Role of strategic marketing CRM
• Understanding the lifetime value of a customer
• Change the buying structure through the internet
• Promotion and communication as an integrated process
• Understand the strategic value of sales vs the strategic value of marketing
• Audit gap model to select the most effective options for strategic marketing programs
• Effectively target your strategic marketing campaigns to core buying influences
• Successfully develop and manage new products and services launch to increase overall market share
• Strategic growth perspective: the smart growth segmentation
• Marketing for distinct psychographic group
• Moving beyond pricing as an objective to pricing

FOR WHOM:

Marketing Staff, Managers/Supervisors, Sales Representatives and Senior Customer Service Staff in various segments of the organization in both the Public and Private Sectors.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.