Digital Marketing Plans

At the end of this workshop, participants will be able to:

• • Differentiate marketing objectives from digital objectives, and create the digital marketing objectives of their brands.
  • Identify the different market segments using a technographic profiling method
  • Analyze and different various online media platform and tools, potentially creating their own digital marketing media plan
  • Learn to track the performance of their digital campaigns

COURSE CONTENT

• Introduction to Digital Marketing
• Understanding Search Engines Optimization
• Search Engine Marketing
• Web Analytics
• Digital Display Advertising
• Email Marketing and Email Promotion
• Mobile Marketing
• Social Media Marketing
• Digital Marketing Campaign Strategy & Planning.

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.