Email Marketing Fundamentals Course

• Plan integrated email campaigns
• Select email marketing management systems
• Building email lists
• Review the latest on ethical and legal constraints
• Design an effective newsletter
• Measure and improve email campaigns

• Integrate their email campaigns with their other marketing activities
• Use social media and email marketing for better results
• Segment their data for better response rates and interpret their analytics to improve their campaigns
• Optimise and improve their landing pages
• Understand the legal and best practice frameworks for email marketing

COURSE CONTENT

• Email marketing in perspective
• Introduction to success factors for email marketing
• The latest email marketing tools
• Selecting an Email Service Provider
• Data collection for email marketing
• CRM integration
• Email and social media
• Version testing
• Landing page optimisation

• Legal briefing
• Deliverability and designing email templates
• Goal-setting for email campaigns
• Segmentation and targeting
• Campaign planning activity
• Structuring an email to maximise response
• Effective copywriting
• Email analytics

FOR WHOM:

Anyone responsible for delivering email marketing campaigns, Marketers.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.