Marketing and Advertising Course

This Marketing and Advertising course will help build on your skills and knowledge of marketing and advertising

COURSE CONTENT

• Introduction to Marketing and Advertising
• Media Planning
• Business Marketing Strategies
• The Role of Advertisements
• Researching the Market
• Budgeting in Marketing and Advertising
• The Brand’s Message
• What Makes Up the Advertising Campaign
• Creating the Perfect Advertisement
• Buying Media

FOR WHOM:

Sales analyst, account managers, sales managers, marketing professionals and others who perform related functions.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.