Description
Date: Sep 8, 2025
Programme Length: 8 – 11 September(4 Days)
Introduction
The School of Media and Communication (SMC), Pan-Atlantic University, is pleased to present a workshop on marketing and selling aimed at helping participants develop key skills in marketing and selling.
This workshop will provide answers to the following questions:
- Where do Sales and marketing strategies meet or diverge?
- Are there distinctive requisites that define the marketing and selling?
- What are the marketing and selling strategies and skills that will succeed in a depressing economy such as ours?
- What distinguish the Big Sell from the Small (but Continuous) Sell?
- Are there attributes and skills peculiar to Salespersons in one industry from the others in a stringent market like Nigeria’s?
- Can Personal selling skills succeed in a mass-customer field as it does in specialized fields?
- Are there psychological forces at play in Selling?
- What special attributes are needed to be successful in selling products with great variety in model and price?
- What is Digital Selling?
- How effective can it be in a multi-social-tier market like Nigeria’s?
Please join us in a 4-day seminar as we seek answers to the above questions which will help build new marketing and selling skills for you and your organisation.
Delivery
The workshop will be anchored by an array of experienced facilitators who are also industry practioners, with perfect understanding of the peculiarities of the Nigerian environment and the needs of sundry industry groups. The workshop will involve lectures, use of case study models, and a wide range of practical and enjoyable approaches that will bring out the best in the participants. It will therefore be very interactive and accommodating.
For Whom
- General Salespersons
- Selling Function Supervisory Cadre
- Regular and Ad Hoc Selling Reps
- Sales Managers
- Customer Service Functionaries
- Outstation Selling Personnel (Regular and Ad Hoc)
- Foot and Motorized Selling Agents
- Agent Offices
- Specialized Sales Functionaries.
Certificate
Yes
