Modern Methods in Tourism Management

This course provides the business or tourism professional with working knowledge of the essential concepts and skills required for developing, operating and sustaining a tourism industry. It is geared towards persons interested in ensuring that tourism projects are not only successful but longstanding. As such, it introduces basic concepts and issues in the industry and explores the different ways to plan, implement a profitable tourism project and improve and resolve issues associated with existing tourism projects or industries.

CONTENT

Air Fares and Ticketing

Basic Air Fares.

Air Fares Calculations.

Computerized Reservation System.

Air Cargo Operations and Management

Basic Cargo Rating and Handling.

Dangerous and Live Animal Regulations.

Export Import Policy and Documentation.

Tour Operation

Tour Operation Management.

Itinerary Planning and Costing.

Tour Guiding and Interpretation.

Marketing

Destination Marketing.

Relationship Marketing.

Sales and Distribution Management.

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.