Public Relations Fundamentals

At the end of this course participants will be able to:

• Analyse the roles and functions of an ideal communication department
• Articulate and implement strong guiding principles for press office management
• Create and adapt high quality policies, procedures, materials and resources
• Improve the efficient running of your own communication department
• Design and implement best-practice measurement and evaluation systems
• Manage and lead a PR team effectively

COURSE CONTENT

Strategic management for communications and PR departments

• Role of the press office
• Best practice principles
• Goals and objectives
• Success factors

Operational communication management: policies, processes and resources

• Protocols and policies
• Materials and resources
• Workflow management

Programme management, measurement and evaluation

• Rationale and challenges
• Trends and best practice
• Measurable objectives
• Metrics and tools

Managing and leading a PR team

• Team roles and workflow
• Nurturing and leading your team
• Leadership core competencies
• Budgeting for people

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.