Public Relations in the Healthcare Industry

• Create an integrated PR strategies
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

CONTENT

• Senior manager communication challenges
• What does the media want to get from you
• How to integrate PR with the marketing mix
• Using Internet PR and viral marketing effectively
• Identify the kind of issues that could hit you
• Develop a PR plan
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Formulate key messages
• Controlling emotional responses
• Delivering attractive speech
• Make News portals and Web news services work for you
• Develop PR strategies
• Ensure your side of the story is heard
• Handling the Press – the golden rules
• Press releases that work
• Write effective press releases
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering a BAD NEWS
• Handle media enquiries
• Advanced crisis management and reputation management
• Brief spokespeople prior to media interviews
• Choosing and using a PR agency
• Measure results

FOR WHOM:

Relevant Healthcare Practitioners

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.