Public Relations Protocol and Etiquette

After this workshop you will be able to:

• Understand the universal principles of protocol, etiquette, courtesy and manners
• Display cultural sensitivity across international dynamics
• Navigate and manage interpersonal dynamics in important encounters
• Make a good impression and avoid causing offence or embarrassment in high profile situations
• Display appropriate international business etiquette in many contexts
• Prepare and host VIP visits and formal occasions
• Interact respectfully with people from many cultures, nations and regions

COURSE CONTENT:

Principles of protocol and etiquette

• Understanding protocol: conventions of official interaction, collective, personal and written
• Understanding etiquette: conventions in social behaviour and expected behaviour patterns
• Courtesy and manners
• Official, diplomatic and royal protocol
• Business, social and cultural considerations

Flawless professional and personal conduct

• Universal expectations for personal behaviour
• Personal etiquette for formal occasions and encounters
• International business etiquette: universal best practice
• Local and regional business and social differences

Preparing and hosting VIP visits and occasions

• Preparing for official visits
• Protocol at events and summits
• Protocol planning, liaison and logistics
• Practical hosting skills
• Risk assessment and contingency planning
• Troubleshooting: avoiding mistakes and slip-ups

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.