The Power of PR: A Key Tool to the Success of an Organization

This workshop programme will provide the participants with the knowledge needed and Gain a clear understanding of public relations and communications concepts and techniques and key tools for success of an organization.

COURSE CONTENT:

• How to transition into the public relations profession.
• The challenges and opportunities of the public relations profession.
• How to design a 10-step public relations program including setting goals and tactical execution.
• How to measure public relations effectiveness.
• How to create effective external/internal communications.
• How to handle crisis communications.
• Ethics guidelines.
• Research methodologies.
• How to create and present a public relations plan.
• Materials and lunch provided.

FOR WHOM:

Public Relations managers, Supervisors, Officers and Others who perform related functions both in public and private sector

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.