Marketing Sales and Implementation

• Skills in designing the most effective marketing implementation program for your marketing strategy
• Tools for critical support and commitment for ideas
• A better understanding of what works and what mistakes to avoid in execution

COURSE CONTENT

• Marketing implementation defined : beyond marketing management
• Understanding strategy and implementation using the Mansmith “M” Framework
• Seeing the issues from all perspectives: Mansmith 3 Cs of Marketing Implementation
• Is it a strategy problem or bad implementation : The Marketing Problem Diagnosis Quadrant

• Case study on choices to take for implementation action
• Choices and trade-off decisions: are you inward-looking or outward-focused?
• Using the internal 4Ps for implementation for clarity: a case study
• What infrastructures build capabilities:
• Marketing Effectiveness
• Building Managerial Excellence
• 4 Traits of Excellent Marketing Implementers
• Turnaround marketing

FOR WHOM:

Marketing & Sales Personnel

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.