Hospitality and Tourism Technology and Innovation

The Hospitality and Tourism Technology and Innovation course is part of the International Hospitality Management.

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

CONTENT

• An Introduction to IT in Hospitality & Tourism Industry
• Information Technology Adoption & Applications
• Value Creation through IT and Innovation
• IT-based Innovation in Marketing and Operation
• Business Analytics for Data-based Decision Making in Hospitality and Tourism Organizations
• Technology Development and the Future of Hospitality and Tourism Organizations

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.