Menu Analysis Workshop

This four-day workshop focuses on analysis of the financial performance of a restaurant menu. The seminar gives an introduction to the economic principles of a restaurant operation with focus on the menu as a tool for generating revenue. Different approaches to menu analysis and menu engineering will be discussed. Finally, the delegates will be able to translate their learning directly into the workplace by applying their acquired knowledge through the application of menu analysis software.

Upon successful completion of the module, the delegate should:

• Understand the role of the menu for a restaurant operation
• Demonstrate understanding of the business profit and loss account and how changes in the restaurant’s menu and operation affect the operations bottom line
• Be able to explain the fundamental theory of menu pricing in restaurants, and critically assess different pricing strategies in a variety of situations and operating environments
• Understand the concept of marginal pricing in restaurants
• Apply a systematic menu engineering method to continuously analyse and assess menus with the objective of obtaining and sustaining optimal financial menu performance

CONTENT

• The role of the menu for a restaurant operation
• Business profit and loss account and how changes in the restaurant’s menu and operation affect the operations bottom line
• Menu pricing in restaurants theory
• Assessing different pricing strategies in a variety of situations and operating environments
• Marginal pricing in restaurants
• Systematic menu engineering methods

TRAINING METHODOLOGY

The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.